Features Benefits
• Flexible - Adapt your campaign to meet targeted customer needs
• Efficient - React immediately to what works
• Communication - Build rapport with consumers interactively
• Targeted - Wally terminals reaches Beijing’s highest disposable income group and its most cultured consumers
• High Reach Rate - Achieve a reach rate of over 80% with Wally
• High Frequency - Our network delivers repeated exposure for greater impact
• Transparent - Wally’s software records online records of user click information
• Innovative - Wally’s technology provides the most flexible and responsive advertising experience possible
Media Comparison
Advertising with Wally gives your business targeted advertising and the highest individual recall rates among viewers of any OOH media platform. In addition, Wally’s advertising process is compeltely transparent.
| Billborards | Large Screens | Metro | NIU | |
| Target(%) | 8 -10% | 8 -10% | 10% | 80% |
| CPM | 0.5 -10 | 2 - 10 | 5 | 20 |
| Time | < 2 sec | 2 sec | 2 - 30 sec | 30sec-1min |
| Awareness viewers % | < 1% | 5% | < 1% | >80% |
| Recall(SCS) | < 1% | 2% | < 1% | >65% |
| Measured | No | No | No | All monitored=> ROI |